January 2021

Written by:

James Bird

Board Director

BECG acquires Liberty One Communications to drive growth in Scotland

It’s been a busy start to 2021 for Cavendish Advocacy’s parent company, BECG, who have acquired Scottish public affairs consultancy, Liberty One (L1) Communications, to spearhead its expansion plans into the Scottish market.

The acquisition provides us with presence across Scotland through L1’s offices in Edinburgh, Glasgow and Aberdeen, and a client base across the property, energy, infrastructure, renewables and waste management sectors.

L1’s founder and Managing Director, Steven Park, will continue in his current role and lead the company’s expansion in Scotland. Following the deal L1’s clients will have access to BECG’s full service offer across digital, PR, marketing, government relations, corporate communications, placemaking and social value services.

For existing Cavendish Advocacy clients the deal provides additional in-depth knowledge and insight into Scotland’s political landscape, helping them identify opportunities within the distinct policy agenda of the Scottish Government.

Managing Director of Cavendish Advocacy, Alex Challoner, said;

Over the past year working in partnership with L1 on projects in Scotland we have built a strong relationship that we are now ready to take to the next level through this acquisition, and we are excited about the opportunities for Cavendish Advocacy clients. I’m delighted to have Steven and his team join BECG and work more closely with Cavendish Advocacy. With them on board we have the opportunity to become the lead communications consultancy in Scotland across the full range of services BECG offers.

Steven Park, L1’s founder said:

Becoming part of the BECG team provides an ideal opportunity to accelerate our plans to be the leading communications consultancy in Scotland. BECG has a breadth of offer in digital, marketing, PR, government relations, corporate communications and placemaking that complements L1’s planning communications and stakeholder engagement expertise. I’m delighted that we can now offer current and future clients in Scotland this full-service approach and importantly the growing demand for digital solutions in particular.

The acquisition of L1 is BECG’s second in the past month following the purchase of software developer, Crowd Technologies Ltd, owner of social media management platform Crowd Control HQ.

You can find out more about Liberty One (L1) Communications on their website libertyonecomms.co.uk.